Plazores: Brand strategy, positioning, brand identity, communication strategy
Stories of taste and Ladin culture

The new face of territoriality

The rebranding of Plazores tells a love story between culinary tradition and innovation. Simplicity meets curiosity, creating a magical synergy between the host and the land.

The brand's core values - humility, territoriality, authenticity and innovation - are at the heart of the branding strategy, ensuring consistent and fully customised communication. And the archetypes help to define a distinctive identity: the wise man and the explorer represent authenticity and roots in local tradition while promoting an innovative approach; the common man celebrates the genuineness and humility of mountain life.

In order to strengthen the link with the territory, we have also incorporated the Ladin language into the branding strategy, embodied in the slogan "Dales mans, en mangé sinzier", a testimony to the commitment to offer honest, handmade and seasonal dishes, while embodying passion and dedication to genuine hospitality.

Plazores: Brand strategy, positioning, brand identity, communication strategy
A celebration of the territory

Looking to the future while respecting the past, the brand harmoniously combines tradition and innovation. Plazores' new visual identity tells the story of craftsmanship and territoriality through simple shapes and colours, with clean and contrasting tones. The colour palette recalls the natural tones of the earth. The pattern, made up of rudimentary objects that underline the simplicity of the philosophy, is made up of cut-out illustrations of ingredients and kitchen utensils and decorates various surfaces. The Plazores icon, derived from the pattern itself, represents a pair of earthenware pots that safeguard the Ladin cultural heritage. The choice of typography combines a rustic and traditional look with a curious and innovative touch.

Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Plazores: Brand strategy, positioning, brand identity, communication strategy
Preserving authenticity

The web design of Plazores has been designed to preserve the authenticity and rustic warmth that characterise the place, enriching the digital design with illustrative elements of the pattern. These details not only enrich the aesthetics of the site, but also reflect its identity, which is rooted in tradition. The tone of the project permeates the entire site, telling a story that spans more than two centuries of history, deeply rooted in the past but always looking to the future. The images capture the essence of hands working, kneading, cultivating the land, caressing the animals and proudly presenting what has been prepared on the table.

www.plazores.com

Plazores: Brand strategy, positioning, brand identity, communication strategy

Like how we work? Get in touch!

Puls(e) with us