The art of living well through wood. Nagà is a company in Val Badia specialised in making wooden furniture, doors, and windows. Wood is the raw material at the heart of every piece, the overarching element underscoring the company’s evolution. The scent of larch, Swiss pine, and Norway spruce are the source of inspiration behind this integrated communication project.
Associating the company’s work to a lifestyle was what our entire communication hinged on. It was based on restyling the logo and creating a new corporate identity, as well as planning and creating the website and devising and planning the ad campaign.
We wanted to highlight the quintessence of being Ladin and the craftsmanship of the company by developing the signs, words, and static and dynamic images in 3D. Nagà treats wood with the utmost attention when it creates top-notch quality doors, windows, and furniture. And its clients deserve the same attention.
The claim ‘Dal lëgn, l’ert dl vir’ bun’ in Ladin was also used in the Italian and German copy to highlight how wood is a sensitive and live element. Windows, doors, furniture, pavements are not only everyday objects: they also express a lifestyle and reflect a person’s personality.
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